Master-Data-Management
Case Study
Master Data Management
A US based technology product company, offered its highly rated MDM/PIM software to about 200+ customers spread across USA, Canada and Europe. Featured by Gartner and with significant presence in the Retail, Manufacturing, Energy and Healthcare sectors, the company rode a growth wave for about 10 years.
The Problem
The company needed a solution to quickly offer analytics on top of their product offerings. Their key requirements included:
- Flexibility: The solution had to cater to a varied client base with different needs.
- High Performance: Many of its customers handle large volumes of real-time data, necessitating a high-performance solution.
- Ease of Maintenance: The system needed to be easy to support and maintain.
Additionally, the solution needed to be economically viable for both the tech company and its customers.
The Solution
The company chose to embed BIRD Analytics into its technology stack. With BIRD’s strong Big Data architecture, full-stack platform capabilities, and the ability to process thousands of columns of data, the company transitioned to the new solution in just a few weeks. The integrated solution—retaining the tech company’s branding—addressed all customer needs, from data preparation and visualization to real-time advanced analytics using ML models.
The Results
- The combined offering immediately added value to the company’s existing customers.
- The company was able to sign new deals thanks to the enhanced solution.
- The integration process was seamless due to BIRD’s scalable, cloud-native architecture.
- The company also appreciated BIRD’s flexibility in adapting to their specific requirements and customizations.